The Bukonjadeh Group of Companies, one of Liberia’s fastest-growing homegrown conglomerates, continues to cement its place in the country’s private sector. In an exclusive sit-down with Verity Newspaper, CEO Elton Johns shared insights into the company’s journey, challenges, contributions, and long-term goals—offering a rare look into the mind behind one of Liberia’s most influential business enterprises.
A Vision Rooted in Liberia’s Development
Mr. Elton Johns says the inspiration behind the Bukonjadeh Group was born out of a desire to solve local problems with local solutions.
“Bukonjadeh started from a simple idea—creating opportunities for Liberians using Liberian resources,” he said. “My journey as CEO began with a small team, big dreams, and the belief that our country deserves world-class services and infrastructure.”
Expanding Across Multiple Sectors
Today, Bukonjadeh operates across construction, real estate, transportation, logistics, and agriculture an expansion Mr. Johns says was intentional and strategic.
“We ventured into these areas because Liberia needed reliable actors in these sectors,” he explained. “Diversification has helped us respond to market demands and remain stable even when one sector slows down.”
Overcoming Homegrown Obstacles
Building a large company in Liberia comes with its own unique hurdles from high operational costs to poor infrastructure and limited financing.
“We faced almost every challenge businesses in Liberia face,” Mr. Johns noted. “But perseverance, transparency, and consistency kept us going. We built trust with clients by simply doing what we promised.”
Staying Resilient in a Tough Economy
Despite economic uncertainty, the Bukonjadeh Group has remained afloat through what Johns calls “adaptive leadership.”
“Our resilience comes from planning ahead, controlling costs, and reinvesting in our people,” he said. “We also avoid overdependence on a single revenue stream.”
Innovation as a Driving Force
From digital project management tools to modern construction technologies, innovation is central to the company’s operations.
“We are constantly upgrading,” he said. “Technology helps us improve efficiency and deliver better services to our clients.”
Boosting Employment for Liberians
With unemployment remaining a major challenge, Bukonjadeh has become a source of hope for many jobseekers, especially the youth.
“We prioritize hiring young Liberians,” Johns emphasized. “We are launching new training programs to equip youth with technical and managerial skills so they can meaningfully participate in the workforce.”
Giving Back Through Corporate Social Responsibility
Community impact is a major pillar of the company’s work.
“For me, business is not just about profit,” he stated. “We invest in community development, education support, and humanitarian initiatives because a stronger community creates a stronger business environment.”
Quality, Safety, and Accountability
Operating across infrastructure-heavy sectors requires high standards. Mr. Johns says the company enforces strict safety protocols, continuous staff training, and internal audits.
“Quality is non-negotiable,” he said. “Our reputation depends on accountability and professional integrity.”
Leadership Principles and Advice to Young Entrepreneurs
When asked about what drives him as a leader, Johns points to discipline, humility, and persistence.
“My advice to young people: start small but think big. Don’t be discouraged by early challenges. Stay focused, stay honest, and surround yourself with people who believe in your vision.”
A Future of Growth and New Ventures
Looking ahead, Bukonjadeh is preparing to expand into manufacturing, large-scale agriculture, and renewable energy.
“We’re planning major projects that will contribute to food security, infrastructure, and energy access,” he revealed. “The future for Bukonjadeh is growth—responsible and sustainable growth.”
Strengthening Liberia Through the Private Sector
Mr. Johns believes businesses like Bukonjadeh have a national role to play.
“The private sector is essential for Liberia’s progress,” he concluded. “When companies invest, innovate, and create jobs, the nation becomes stronger. We want to be part of building that prosperous Liberia.”
