By Rufus Divine Brooks Jr
Taptap Send Liberia has named internationally acclaimed Liberian artist Jonathan Lee Pratt, popularly known as Jzyno, as its new Brand Ambassador, marking a major step in its efforts to deepen connections between Liberians at home and abroad.
The announcement was made over the weekend during a ceremony in Monrovia, underscoring the company’s drive to expand its reach and influence among Liberian communities across global diaspora hubs.
Falone Shimba, Launcher & Head of Growth for Liberia at Taptap Send, said the partnership reflects the company’s mission to not only facilitate money transfers but also to strengthen family and community bonds.
“Taptap Send is more than a remittance service—it’s a lifeline that connects families and fuels aspirations,” Shimba noted.
She emphasized the platform’s rapid and secure money-transfer services, available at low or zero fees from regions such as the EU, UK, Australia, the UAE, and Canada, with competitive rates from the United States.
Taptap Send currently operates across Africa, Asia, and Latin America, enabling millions of households to receive essential financial support.
Additional benefits of the service highlighted during the ceremony include:
Instant Transfers: Delivery within minutes
Low or No Fees: Affordable transactions across major sending countries
Competitive Exchange Rates: Maximizing the value sent home
User-Friendly App: Simple onboarding and fast processes
Strong Customer Support: Reliable assistance for users
Security & Compliance: Fully licensed and regulated internationally
Since launching in Liberia, Taptap Send has experienced fast adoption within diaspora communities, supported by trusted local partners and a commitment to embracing Liberia’s culture, creators, and stories.
Shimba praised Jzyno’s influence, describing him as one of Liberia’s most impactful artists. “His international presence, unwavering Liberian identity, and connection to the diaspora make him the ideal ambassador for our mission,” she said.
Jzyno expressed pride in joining the brand. “It’s an honor to represent a platform that truly understands the realities of Liberians,” he said. “I encourage my fellow Liberians everywhere to use Taptap Send—it delivers faster, safer, and more reliably than ever.”
He also hinted at the company’s readiness to expand its footprint across Africa, voicing confidence in its global potential.
“With my reach and Taptap Send’s innovative approach, I believe this service is on track to become one of the strongest remittance platforms in the world,” he added.
The collaboration between Jzyno and Taptap Send Liberia is projected to significantly increase awareness and usage of the service, further strengthening the financial ties between Liberians worldwide.
